A logo serves as the first impression of the business. It is one of the most important and distinguished features that define the overall appearance and visual branding of a company. Business logos are also an important element for marketing purposes. It carries the entire weight of effective marketing, as it is implied across all marketing channels. Well, basically an effective business logo design can be the difference between success and failure of a business.
Now, with so much at stake, you need to instill focus and creativity on the creative part of the designing process to be able to create the most majestic and unique logos. Here, we will be looking at some important elements which you need to consider while designing your next business logo.
Important Elements of a Business Logo:
Many times business logos are void of any text, however, if you do want to incorporate text in the logo, make sure you choose a font that’s easy to read as well as that compliments your business model. Out of the two consideration for font selection, the first one is of prime importance.
Many times we have seen businesses in their bet to look different and unique decide to go with highly stylized fonts, which seriously are heavy on vision. Just imagine, if your users aren’t able to read your text, how you can expect them to relate with your business?
A recommendation: While you’ll see many industry leaders and international businesses deciding to avoid any texts on their logos, as a small business owner, it will be beneficial for your business marketing to incorporate texts as part of your business logo.
How many logos can you recognize instantly? Well, if you recall some of the largest brands, not just in the USA but in the entire world, you’ll come to realize that the largest businesses have the simplest of logos.
What’s the catch here?
Simplicity and Minimalism are two important aspects of an effective business logo. Remember, intricacy and complexity are two different things. An intricate logo will have the simplest of appearance with a lot of hidden meaning, whereas, a complex logo will be strongly focused on aesthetics aspects of the logo, without any due diligence to hidden meaning.
- Color Scheme
The color scheme of a logo defines the entire business character and personality. It essentially dictates the whole meaning of your business model. For instance, for a business that is more closely linked to arts and crafts, it is only natural to use vibrant and vivacious color schemes that represent its roots in arts. Whereas, for a professional services agency, the color scheme should stick with standards neutral colors like white, blue, etc.
About the Author:
Taimoor Khan is Marketing Head at Leopard Sol. – An affordable logo design company in the USA. He has an accumulated experience of 10+ years in digital marketing with a focus on SEO and Content marketing strategy.