Operating a gift basket business online is affordable and easy to set up. These days, most customers search for new brands, products, services and prefer making a purchase online because of the convenience. This is why most entrepreneurs are more inclined to start their online gift basket business instead of operating from a storefront.
However, a lot of new gift basket traders make some critical mistakes on their websites that can turn away potential customers, affecting sales and profits. In this blog post, we’ll highlight some of the common mistakes that you should avoid if you own an online gift basket business.
#Mistake 1: Having an Unprofessional Looking Website
Make sure that your website looks professional before you make your website live. This is to ensure that the visitors don’t get the impression that they’re dealing with an amateur which will otherwise directly affect the reputation of your brand.
Therefore, complete your website in the backend first before publishing it on the internet. This will make a positive impression on the visitors or website traffic instead of a published incomplete page that reads “Under Construction”.
Focus on a polished and sophisticated website appearance as flashy graphics and annoying music which were once novelties are now considered major distractions. Choose a light color for the page background and dark colors for emphasizing menu, tabs, and call-to-action buttons. It’s a better idea to go for a paid website theme instead of a free, easy to set up theme because paid themes allow you a lot of flexibility as your business grows in terms of changes and improvements.
#Mistake 2: Not Learning How Websites Work and How to Improve
It’s not necessary that you have to be an expert in web designing, and programming to operate an online business. But you should educate yourself about the basics and keep yourself updated about website improvements that you can introduce to provide your visitors a better experience every time.
It’s often recommended that beginners hire a professional webmaster when designing your gift basket website. Note that few webmasters will give the required attention on their own towards attracting visitors to your website. If you don’t know how it works, you won’t be able to come up with improvement suggestions.
Besides web design, there are other factors that are crucial for your business website. Educate yourself on keywords research and the relevant keywords for your gift basket business that you want to rank for in the search engines. Learn how to submit your website to different search engines, use tracking services, how to write proper headlines and product descriptions, etc. Remember, your customers are looking for the best solutions for their needs. The website that will offer them what they want along with ease and convenience will be the winner. Thus, focus on the ease of navigation and the quality of your website apart from the designs.
#Mistake 3: Having No Strategies to Bring Traffic to Your Website
No matter how fantastic your website looks and how many features you have, if there’s no traffic visiting your website, you won’t have sales. Create quality content, get link backs from reputed websites, get listings in reputed directories, utilize social media platforms, and search engine marketing. Build a good online presence and establish your credibility as a gift basket business to attract visitors.
#Mistake 4: Not Giving Enough Importance to Product Photography
Graphics and product photos are also a very critical part of any online business when it comes to sales. The value of your products is often evaluated by their appearance on the website by the visitors and it’s a key factor in converting your website traffic into customers. Therefore, it’s extremely important to buy high-quality gift basket supplies, take great photos and properly edit them to enhance their appearance.
If you have the budget, hire a professional photographer for the job or you can do it yourself with some photography tools.
If you’re planning to start an online gift basket business, consider these points when creating your website. Avoid these mistakes to have a sell-able gift basket website for your business and enjoy the sales you deserve!