Every great agency, ones who do smart work for their clients, sometimes have the worst websites. You will find lots of pr agency website companies online. Some are on the top and some are not. Only by looking at their website, peoples can easily judge the company. Unfortunately for you, your potential clients will look at your website, and it could be the deciding factor for them to do work with you or not. Too often pr agencies don’t practice what they preach to their clients, instead of putting up plain, generic websites that never get optimized for conversion and are rarely updated. This is the drawback of every good company. If you get your most of the business from your website then it is very important for you that your website should be updated according to your work. Every agency website is meant to generate business leads. From Home and furnishing PR website to technology pr agency websites, everyone has to prove that they are the best.
Here are some points on which every pr companies have to focus:
In every pr agency website, lots of agencies forget to place any clear calls to action on their site. This is a major drawback for them; if some client needs to communicate quickly then it’s all your loss. Confusing navigation and no clear hierarchy, people get confused after looking at lots of text, blocks moving around there on the website this thing surely is not acceptable. Don’t make your users work to find out about you. A lot of agency websites look the same. Don’t copy other website styles; this definitely makes your clients confused. If you want to attract customers than designing is the must. You need to hire the best designer because this is your company and you want to earn from this. Cheaper products look cheaper. Expensive products look expensive. Don’t go for design only, you need to update your company profile also, what are the projects you have done earlier, how you work etc.. Client is looking for to solve your problem, not for window shopping. So, if you’re relying on looks alone to sell your work, it’s only going to be effective for so long.
On your website show the sketches, Show the failed designs that didn’t work, Show up-to-date metrics that indicate the tangible results you achieved. By this viewer gets a clear picture of what your agency is like to work with or are you able to solve the problem or not. Investing time into your pr agency website will pay dividends if you practice what you preach by making your brand stand out, create copy that’s catered to your audience, showcase your team and case studies properly, and engage with your visitors. If you love nothing more than talking about your brand only then you will succeed in getting the good client from the market.