When you starting marketing you company, services, products and brand by working local trade show, you will need to have an expansive array of tools on hand for capturing the attention of your targeted audience. In order to simplify the process of setting your booth up, each of these items will need to be selected with both ease of use and portability in mind. Following are several key factors to consider when choosing a new portable banner for your event displays.
Setting Up A Portable Banner
Like most small business owners, you may be heading out to trade shows on your own or with just one to two employees of your own. Your portable banner is not the only thing that you will have to set transport and set up. You may need:
– Display tables
– A brochure rack
– Additional signage
– Other printed marketing and branding materials
With this in mind, you will want to choose a portable banner and banner stand that is very lightweight. This will make it easy to safely load and unload this marketing equipment from your vehicle. More over, once the coordinating stand has been snapped in place, the setup for your portable banner should be both easy and intuitive. Not only should you be able to take care of this within mere minutes, but it should also be a task that you’re entirely capable of handling on your own or with the help of just one other person.
Taking Your Portable Banner Back Down And Storing It
A lightweight design and ease of use are two features that will come in handy when it comes time to pack everything up as well. You never want any portion of your audience seeing you scramble to put your display together or take it down. As the leader of your brand and the person who will be introducing this brand to the public, you should always appear calm, cool and collected and as though you have everything under control. With easy-to-use signage, you can avoid the fluster and frustration that other, lesser-made signs often cause.
Finding The Right Stand And Protective Case For Your Portable Banner
Another important thing to consider is how you will protect your signage once it has been stored away. A good case will ensure that fading and staining do not occur when the unit is not in use. This is essential for extending the lifetime of banners that contain evergreen content. You can count on your banners always looking like new when you house these products in appropriate containers. More importantly, you want have to worry about receiving any unpleasant surprises when you unpack your marketing and branding materials at your next stage show.
Custom Designing Your Trade Show Signage
In order to ensure the long-term usability and overall value of your portable banner, you also want to have the ability to custom design this marketing device from the ground up. While some companies may let you do little more than add to a very basic and existing sign design, others will let you choose everything from the specific size, colour, cut and print font. They will also make it possible to include a broad range of visual branding elements including any company logo or team mascot that you’re using.
Custom designing your trade show banners should be a very straightforward and seamless process as well. With many other vital areas of your business to tend to, it shouldn’t be necessary to invest a ton of time into these efforts in order to ensure spectacular results. A good supplier will have an easy-to-use, online platform that you can navigate intuitively. It should take just seconds to upload your graphics and to format them accordingly. Moreover, if you run into any problems while customising your signage, there should be plenty of knowledgeable, design experts and customer service representatives on hand.
Coordinating Your Portable Banner With Other Important Trade Show Elements
When planning a presentation for trade shows or other big, promotional events, you will want to have an array of matching items that give your booth and your brand a perfectly coordinated and polished look. Thus, it is a good idea to order these products from companies that produce many other marketing materials as well. Doing so will ensure that all of you signage blends well together and that your booth has an intentionally stylish look overall.
Top companies in this industry pride themselves in producing high-quality, durable products. They know how important it is to set up trade show stands that both capture attention and impress. They also understand the budgetary concerns that many company owners have when it comes to marketing and promoting their organisations.